{"id":14124,"date":"2026-05-21T12:00:00","date_gmt":"2026-05-21T11:00:00","guid":{"rendered":"https:\/\/faw.cymru\/adran-leagues\/?p=14124"},"modified":"2026-05-28T18:58:29","modified_gmt":"2026-05-28T17:58:29","slug":"genero-adran-leagues-announce-landmark-domestic-football-partnership-with-hummel","status":"publish","type":"post","link":"https:\/\/faw.cymru\/adran-leagues\/news\/genero-adran-leagues-announce-landmark-domestic-football-partnership-with-hummel\/","title":{"rendered":"Genero Adran Leagues announce landmark partnership with Hummel"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dogirq7bi39sv.cloudfront.net\/2026-05-27_-Hummel_ac_007-1024x683.jpg\" alt=\"\" class=\"wp-image-14191\" srcset=\"https:\/\/dogirq7bi39sv.cloudfront.net\/2026-05-27_-Hummel_ac_007-1024x683.jpg 1024w, https:\/\/dogirq7bi39sv.cloudfront.net\/2026-05-27_-Hummel_ac_007-300x200.jpg 300w, https:\/\/dogirq7bi39sv.cloudfront.net\/2026-05-27_-Hummel_ac_007-768x512.jpg 768w, https:\/\/dogirq7bi39sv.cloudfront.net\/2026-05-27_-Hummel_ac_007.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">CARDIFF, WALES &#8211; 27 MAY 2026: Ball sponsor Hummel at the FAW HQ on the 27th of May 2026. (Pic by Ashley Crowden\/FAW)<\/figcaption><\/figure>\n\n\n\n<p><strong><strong>The <a href=\"https:\/\/faw.cymru\/adran-leagues\/\">Genero Adran Leagues<\/a> is delighted to announce a three-year partnership with global sportswear brand Hummel.<\/strong><\/strong><\/p>\n\n\n\n<p>From the 2026\/27 season, Hummel will become an official partner of the FAW\u2019s domestic leagues, serving as the \u2018Official Ball Supplier\u2019 for the Genero Adran Leagues. Hummel will also supply balls across the JD Cymru Leagues and Ardal Leagues. In addition, the sports and lifestyle brand will become the \u2018Official Referee Kit Supplier\u2019 of the Genero Adran Leagues Match Officials.<\/p>\n\n\n\n<p>Hummel, who already boast high-profile partnerships with clubs including AFC Bournemouth and Sunderland AFC in the English Premier League, brings a strong reputation in football and a well-regarded brand for their heritage, quality and community engagement.<\/p>\n\n\n\n<p>Chris Kirby, Director of Sports Logistics at Hummel, said: \u201cWe are delighted and excited to be part of the future of the FAW and the domestic game. The ethos of our business and the brand Hummel is to be on all playing fields to unite communities.&nbsp;<\/p>\n\n\n\n<p>\u201cThis partnership is a great example of where two organisations are aligned on their purpose and vision and we look forward to the journey together.\u201d<\/p>\n\n\n\n<p>Jack Sharp, FAW Head of Domestic Leagues, said: \u201cThis partnership with Hummel is the first of many exciting announcements to come for our domestic game.&nbsp;<\/p>\n\n\n\n<p>\u201cWith the 2026\/27 season marking a period of significant change, we are delighted to welcome Hummel on this journey with us. We have enjoyed getting to know Chris and the team at Hummel and look forward to working with them over the next three years.&nbsp;<\/p>\n\n\n\n<p>\u201cWe would also like to place on record our thanks to Macron for their longstanding support of Welsh domestic football.<\/p>\n\n\n\n<p>\u201cThe partnership with Hummel represents another important step forward in the continued development and growth of the National Leagues.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Adran Leagues is delighted to announce a three-year partnership with global sportswear brand Hummel.<\/p>\n","protected":false},"author":270,"featured_media":14191,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ftr_img_focal":{"x":0.47,"y":0.31},"footnotes":""},"categories":[155,154,156],"class_list":["post-14124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adran-north","category-adran-premier","category-adran-south"],"acf":[],"_links":{"self":[{"href":"https:\/\/faw.cymru\/adran-leagues\/wp-json\/wp\/v2\/posts\/14124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/faw.cymru\/adran-leagues\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/faw.cymru\/adran-leagues\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/faw.cymru\/adran-leagues\/wp-json\/wp\/v2\/users\/270"}],"replies":[{"embeddable":true,"href":"https:\/\/faw.cymru\/adran-leagues\/wp-json\/wp\/v2\/comments?post=14124"}],"version-history":[{"count":5,"href":"https:\/\/faw.cymru\/adran-leagues\/wp-json\/wp\/v2\/posts\/14124\/revisions"}],"predecessor-version":[{"id":14192,"href":"https:\/\/faw.cymru\/adran-leagues\/wp-json\/wp\/v2\/posts\/14124\/revisions\/14192"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/faw.cymru\/adran-leagues\/wp-json\/wp\/v2\/media\/14191"}],"wp:attachment":[{"href":"https:\/\/faw.cymru\/adran-leagues\/wp-json\/wp\/v2\/media?parent=14124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/faw.cymru\/adran-leagues\/wp-json\/wp\/v2\/categories?post=14124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}