New Swansea City manager Jamie Sherwood has set his sights on silverware following a barren period for the Genero Adran Premier club.
The Swans announced Sherwood as their new boss earlier this week after Chris Church’s spell as interim head coach came to an end.
Swansea are the joint-most successful club in Genero Adran Premier history with six league titles to their name, alongside three Bute Energy Welsh Cups and one Genero Adran Trophy.
However, they have failed to win a trophy in the last two campaigns as Cardiff City have become the dominant force in Welsh women’s football.
“[Swansea City] is a huge club, with a rich tradition and heritage, not only in Welsh football but throughout the UK, so to be here as first-team manager is exciting, it’s an honour and a privilege,” Sherwood told the club’s official website.
“There is a little bit of work to do to get this club back to where we firmly believe it should be, and I can’t wait to get started.
“This club has won silverware throughout the seasons, and throughout its history. So, for the club to be without silverware for a couple of seasons, it gives us a chance to re-energise the squad and make sure we are ready to compete on all levels on and off the pitch.
“We want to become the best we can be as individuals. If we become the best we can be, the group will become stronger and the club will cement its place where it is supposed to be again, at the top of the table.
“I think everything that I’ve done previously – and the players have done previously – will be brought together to find the right recipe to get the output that we want, which is silverware, and we need to make sure we achieve that as soon as we possibly can.”
But it is not just on the pitch where Sherwood is targeting success. The 46-year-old, who has previously taken charge of Cardiff City Ladies and Yeovil Town Ladies, has also stressed the importance of building the Swans’ community influence.
“You can’t be what you can’t see, so if there are no role models there for girls, they won’t aspire to be the next Katy Hosford, the next Stacey John-Davis, so we need to make sure we give our players a platform and a product to grow.
“It’s our job to create a sustainable programme that has a legacy in this area and across south Wales. Everyone will know what Swansea City Women stand for, what it looks like and we make sure we deliver that product.
“We want our players to be role models, have our players going into schools, creating a buzz, getting supporters down to the ground.”
