Genero Adran South club Swansea University FC have become known as Pure Swansea FC ahead of the 2025/26 season.
The name change was approved by the FAW National Leagues Board at the end of June and will come into effect immediately.
Jack Midwinter, Pure Swansea FC Head of Football, said: “This isn’t just a change of name – it’s the start of a bold new venture that allows us to build on the club’s already rich history, while embracing the ambition and infrastructure needed to take us to the next level.
“Swansea University FC has always been a club built on identity, unity, and development – values that will remain firmly at the heart of Pure Swansea FC. Over the years, the club has built a strong reputation for producing talented players, competing at a high level, and contributing positively to the local football landscape. That tradition of excellence will continue.
“Pure Swansea represents a shared vision for the future – one rooted in growth, sustainability, and long-term success. Over the next 2-3 years, our focus will be on strengthening our pathways, building a more professional environment, and enhancing the club’s visibility both on and off the pitch. We want Pure Swansea FC to be a place where players develop, staff thrive, and our community feels connected and proud.
“Change is never just about new colours or a badge – it’s about raising standards, pushing boundaries, and creating something lasting. I’m excited for what’s ahead and confident that with the right people, the right culture, and the right vision, we can continue to build a club that represents Swansea with pride. We look forward to welcoming you on this journey.”
Kurtis March, Pure Swansea Sports Complex Operations Manager, added: “We are delighted to be able to takeover the team from Swansea University, as we believe it to be an extremely exciting opportunity and aligns with our mantra of supporting grassroots football.
“Pure Swansea has grown rapidly since it’s incorporation and purchase of the old Play Football site 4 years ago, and we are consistently looking at ways to improve and grow, so when this opportunity presented itself, it was fate.
With an ever-growing academy of over 200 children, we now have the opportunity to create progression to Welsh League football for these children, generating a successful and positive pathway for our academy.
We are looking forward to focussing on the upcoming season, with our priorities set on working with Jack to establish the work that needs to be done, to ensure we have a successful season. We’re excited for what lies ahead and are committed to building something special for the local football community.”
