Kate is the Independent Chair of the Cymru Football Foundation, bringing more than 25 years of leadership experience across the charity, health and public sectors. A highly respected chief executive, trustee and board leader, Kate has dedicated her career to helping organisations create lasting social impact, strengthen governance and deliver positive change for the communities they serve.

Most recently, Kate served as Chief Executive of Teenage Cancer Trust, where she led the charity through a period of growth and transformation, championing the needs of young people and their families across the UK. Alongside her executive career, she has held a number of senior governance positions, supporting organisations with strategic leadership, organisational development and long-term sustainability.

Based in North Wales, Kate is passionate about the power of sport to bring people together, improve wellbeing and create opportunities for people of all ages and backgrounds. As Chair of the Cymru Football Foundation, she is committed to helping ensure communities across Wales have access to high-quality football facilities that inspire participation, strengthen local clubs and create lasting social impact.

Will is a former butcher from Machynlleth having run a successful business for over 45 years until his retirement in 2021.  A prominent member of his local community, he has served on local council, as Mayor from 1999-2000 and Rotary Club President 2000-2002. 

Having been involved in football for over 50 years as a player, manager and administrator he now serves as Chair of Machynlleth Hurricanes, Chair of Central Wales FA, Chair of Ardal Tier 3 Northern Leagues and Vice-President of the FAW.

Annaliese’s passion for sport has led her into her career working with Clubs & organisations across Wales, helping with grant funding and support. 

A current member of the Investment team in Sport Wales, Annaliese works closely with National Governing Bodies and Local Authorities, ensuring clubs can access the funding they need and help grow all aspects of sport across Wales.

Annaliese has recently been appointed to the FAW Council representing the Adran South and still plays football herself in the Adran Leagues, alongside coaching in her club Cascade YC. 

Dan is an award-winning marketing and communications leader with more than a decade of experience in sport, lifestyle and entertainment. Founder of the social-first agency Populate Social, Daniel grew the business from start-up to successful acquisition by The Mission Group PLC, delivering campaigns for global brands including the NFL, Chelsea FC, The North Face, England Rugby and the Football Association of Wales.

Known for his expertise in marketing strategy, creative direction, brand building and business growth, Daniel has delivered record-breaking campaigns, secured major commercial partnerships and helped organisations engage audiences at scale. His achievements have been recognised through a range of industry awards, including Young Entrepreneur of the Year, Young Businessperson of the Year and Best Social Media Agency.

Passionate about innovation, culture and the power of sport to connect communities, Daniel brings a unique combination of creative thinking, commercial acumen and leadership experience to his role as Trustee.

Helen has over 20 years’ experience as a non-executive director. Her public appointments have included Chair of the Wales Regulatory Board and Careers Wales. She has also served as a Board Member of Wales Council for Voluntary Action, TEC Systems and various housing associations in both England and Wales. Helen is Chief Executive of Taff Housing providing both housing and support to over 5,000 people across South Wales. She is also a Board Member of TPAS Wales.

Helen supports Liverpool FC and enjoys paddle boarding, cold water swimming and watching her boys play football and rugby.

Hannah has over 20 years’ experience in the football industry working with County Football Associations, the National Governing Body and Charitable sector to develop and deliver capital football projects in rural and urban community settings. She is currently Senior Facilities Manager in the Barclays Women’s Super League.

She has secured over £100 million investment in a range of football facilities across the country including delivering the first Football hubs in London and Southampton. Hannah has been a fan of football since the 1987 FA cup final and has supported Coventry City ever since. She has played various formats of the game before hanging up her boots and has worked as a coach and tutor at school, club, University and County level.

Lee has over 20 years experience running his own successful business as a professional driving instructor. He previously worked for Envico Engineering Ltd in Swansea supplying modified GRP housing for electricity companies throughout the world.

A former referee, Lee is currently Referees Officer for the Ardal Southern Leagues and is also a member of the FAW Council. He is a Swansea City supporter and watches games on a regular basis for over 40 years.

Noel joined the Cymru Football Foundation’s Board of Trustees in 2026, bringing a wealth of leadership experience from across grassroots, national and international football.

As Chief Executive Officer of the Football Association of Wales (FAW), Noel has played a central role in transforming Welsh football, including the creation of the CFF in 2022.

Leading the delivery of the FAW’s strategic vision, Noel has also been driving significant progress in participation, inclusion, governance and facility development across the country. He joined the FAW from UEFA in 2021, where he held senior leadership positions supporting the growth and development of football associations throughout Europe.

As a Trustee, Noel brings strategic expertise, governance experience and a deep commitment to ensuring everyone in Wales has access to high-quality places to play. His appointment further strengthens the Foundation’s mission to transform communities through investment in football facilities and opportunities across Cymru.

Richard started his working career as a news journalist on the Daily Post and Liverpool Echo and went on to edit the Wrexham Evening Leader and South Wales Echo. He then moved into the charity sector, first as Director for RNID, the hearing loss charity, and then as current CEO for Community Foundation Wales, the charity that generates philanthropy to support community needs in Wales. He is also a Trustee of the Bevan Foundation.

Richard is a season ticket holder at Wrexham and watches Wales home and away. He still plays 5 a side football on a weekly basis at the Gol Centre in Cardiff with a group of friends.

Wyn has been an FAW Council member since May 2021 and has also been a Finance Manager at the Farmers Union of Wales for 28 years.

He became chairman of Bow Street FC in 2004 and has seen the club progress into the Tier 3 Ardal North East League. Wyn is also a Club Representative on the Executive Committee of Ardal North East League since 2021.

Wyn is also currently Chairman of the Aberystwyth and District League and has been an Executive Committee member for 18 years.