The North East Wales Football Association is delighted to announce NOW Group as a new Official Partner of the Association.
The partnership brings together two organisations with strong links to North East Wales and will provide a direct benefit to clubs across the region.
As part of the agreement, clubs affiliated with the North East Wales FA will receive an exclusive 15% discount from NOW Group on a range of products including sponsor signs, roll-up displays, banners, posters, wall murals and site signage.
Clubs will be able to access these savings through a dedicated NEWFA portal, providing a simple route to view the products available through the partnership and submit enquiries directly to NOW Group. The dedicated service will make it easier for clubs across North East Wales to access professional signage, print and branding at a reduced cost.
Crucially, the partnership is also designed to help clubs develop their own commercial operations. By reducing the cost of items such as pitchside sponsor boards and other advertising signage, clubs will have greater opportunities to create new inventory to offer local businesses, attract new sponsors and generate additional commercial income.
For clubs looking to expand their sponsorship offering, the saving could make it more affordable to introduce additional pitchside boards, refresh existing signage or create new advertising opportunities around their grounds and facilities. This gives clubs another tool to strengthen relationships with businesses in their communities while helping them maximise the commercial potential of their grounds.
Based on the North Wales-Shropshire border, NOW Group is a creative graphics and branding specialist providing design, print, signage, displays, vehicle graphics and a wide range of visual branding solutions to organisations across the UK.
The company has considerable experience working within football and wider sport, with its capabilities ranging from creative design and printed materials through to large-scale signage, stadium branding and displays.
Neil Lewis, North East Wales FA Strategy Manager, said:
“We’re delighted to welcome NOW Group as an Official Partner of the North East Wales FA.
“It is particularly pleasing to partner with another organisation with strong roots in North East Wales. NOW Group have built an excellent reputation for their work in design, print and branding, and they already have a great understanding of football and the sporting environment.
“What makes this partnership particularly valuable is that there is a tangible benefit for our clubs. Not only will they receive an exclusive 15% saving, but they will also have access to a dedicated NEWFA portal, making it easy to see what is available, make an enquiry and take advantage of the partnership.
“We also see this as an opportunity to help clubs strengthen their own commercial operations. Sponsorship is hugely important at our level of the game, and something as simple as being able to produce pitchside boards at a reduced cost can help a club create new opportunities to approach local businesses, offer additional advertising space and ultimately bring more commercial income into the club.
“Whether clubs are looking for new sponsor boards, banners, posters or wider signage around their grounds and facilities, this gives them access to a local and experienced provider while making their budgets go that little bit further.
“Commercial partnerships are an important part of our plans to continue growing the Association, but we also want the partnerships we establish to benefit our clubs directly. We are looking forward to working closely with the NOW Group team and seeing clubs across North East Wales make use of what is available.”
The dedicated portal has been designed to make the process as straightforward as possible for NEWFA clubs. Enquiries submitted through the service will go directly to NOW Group, who will cross-check the club against the list of NEWFA-affiliated clubs before providing a quotation and progressing the order.
The portal will also provide clubs with examples of the products available through the scheme, creating a central point through which NEWFA clubs can access the exclusive partnership offer.
Jemma Jones of NOW Group said:
“Now Group are incredibly excited to announce our partnership with North East Wales Football Association (NEWFA) as an Official Partner.
“We’re proud to support the local football community and look forward to working closely with NEWFA and its affiliated clubs, providing them access to a wide range of high-quality branding opportunities designed to help clubs stand out, strengthen their identity and create a professional presence both on and off the pitch.
“From signage and sponsorship branding to bespoke club solutions, we’re delighted to play our part in supporting the growth and development of football across North East Wales.
“We can’t wait to get started and build something positive together!”
To check out your NEWFA club hub click here!
