For A Global, Local Wales
We are focused on continuing to build on significant successes, and grow the shape of football in Wales with innovative partnerships.
Footballs Reach & Impact
Join the FAW and TEAM CYMRU in building powerful sports and business partnerships across Wales to the world.
Growing momentum
890
Clubs reached
99k
Registered players
60k
Matches every season
18.4k
Volunteers
17k
Red Wall members
80k
Spectators every week
189k
School aged children playing
206k
Adults taking part in outdoor football
Our Wales: For Her
In 2021 we launched our first Women and Girls Football Strategy, Our Wales: For HER. Read about it’s impact and opportunities for partnerships in 2023.
Making Data Work For You
The beautiful game provides the perfect platform to engage with your target audience. The data we collect enables us to get the right message, to the right person, at the right time. Ensuring our fans, participants and partners feel part of our Welsh football family.
Cymru’s Global Successes Off The Pitch
173k
Subscribers
28k
Red Wall Subscribers
29k
COMET – Marketing opt-ins
2.4m
@FAWales impressions
280k
@FAWales followers
12.5m
@Cymru impressions
125k
@Cymru followers
122k
Reach
390k
Likes
93.8k
Reach
331k
@FAWales followers
Website
133k
Average monthly visits
1.6m
Annual visits
Growing the Game For Her
Nominate your girls’ football team now to get a £200 equipment voucher for your club, thanks to our partners Admiral and the Ready to Play programme.
Powerful Partnerships
Pioneering initiatives offering “brand-positive” partnerships with a strong purpose at both national and global level.
We offer a close and engaged association with the Wales National Teams brand and all of football across Wales.
FAW Will Work With You
Bespoke and tailor-made activations for your brand / company
Image rights – Access to Wales photographic and videographic archives
Exclusivity in your sector of activity
“Money can’t buy” experiences
Branding (LED, backdrop)
Hospitality and Tickets
Merchandising items and official equipment
Corporate events and workshops
Access to content and digital assets
Social media campaigns that engage
Access to Wales Football Legends
Data Delivery
