Progress Made in Strategic Review of the JD Cymru Premier

The Football Association of Wales has completed a series of strategic planning workshops with the JD Cymru Premier clubs to agree a vision with clear objectives to strengthen the league by making it financially and commercially sustainable with well governed clubs. 

The formation of the JD Cymru Premier strategy is being independently overseen by Geoff Wilson, an award-winning strategic sports consultant. Wilson has had over 750 contacts that have helped guide the direction of the strategy. 

Representatives from all 12 JD Cymru Premier clubs have had individual sessions to provide their feedback and analysis of the league, in addition to attending workshops that have been held through January and February to critically review all aspects of the league from competition format to club structures and the FAW’s investment into the competition. 

Wilson said: “We have gone through an in-depth review of the league with over 750 people. This included fans, clubs, media, coaches, referees, players and FAW staff. 

“Conducting the in-depth review has helped to identify the key themes and challenges for the league and has ultimately led to the development of the new strategic plan. 

“In January and February of this year we held two strategic planning workshops with the clubs and this has been vital in creating the direction of travel for the league over the next few years. 

“Implementing the strategy will take a collective effort by the various stakeholders in order to see the league develop and grow but after spending time with the key influencers I am confident this will happen.

Cymru Premier Review: Club representatives, FAW staff and board at a recent strategic workshop.

“I would ask the fans to be patient while the FAW put the foundations in place. It will take time before the fans see the major change.

“I would like to thank the FAW and Cymru Premier clubs for their support and willingness to take part in the creation of the strategy. It has been evident, during the various workshops, of the positivity, togetherness and willingness to see the league develop from the clubs and the FAW.”

Following the workshop sessions, the strategic plan will now be finalised prior to its submission to the FAW Board for approval. An implementation timeline for the strategy will also be agreed. 

Further details on the JD Cymru Premier strategic plan will be released in due course.

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