South Wales FA Strategy Manager 

The Role

In 2023 the Football Association of Wales (FAW) commissioned a review into the 6 Area Associations, this review resulted in 30 recommendations to ensure the Area Associations and grassroots football continue to grow and develop. A key area of focus in these recommendations is around the workforce within the Area Associations, it was recognised how hard the volunteers work and recommended that the FAW funds a full-time role within each Area Association to work alongside the volunteers to drive the associations forward. 

The purpose of the South Wales FA Strategy Manager will be to ensure delivery of the key aims of the FAW strategy at a local level, to support the strategic planning within the Area Association and be part of the process to ensure they are modern, diverse associations working for the benefit of grassroots football.  

The FAW is supporting the South Wales FAs with the recruitment of this role but the successful candidate will be employed by the Area Association.  

The job description giving full details can be found here.

South Wales FA

The South Wales FA is responsible for the administration and governance for grassroots football in the South Wales area. This includes men’s football below tier 3, women’s football below tier 2 leagues and cups plus youth, junior, Sunday and veteran’s football. Within the South Wales area there are 260 clubs with over 5500 coaches and over 34,000 players.

The Football Association of Wales (FAW)

One of the three oldest associations in the world, the FAW was established in 1876 to nurture, lead and promote the interest of football in Wales. As a member of FIFA and UEFA, we’re committed to fostering the game in light of fair play on a global basis, and we’re active guardians of the ‘Laws of the Game’ along with another four bodies through IFAB.

Our mission is to make sure that football creates positive, inclusive experiences enjoyed locally and nationally, and promote the sport in Wales by highlighting its benefits for everyone, everywhere. We recognise a need for constant development and improvement, and Welsh football must not sit at the side-lines. By listening and working with our football family members and stakeholders, we strive to provide an inclusive and accessible offer that creates opportunities for all at every level of the game.

By harnessing the power of football and all it has to offer, we’ll make a difference for every member, stakeholder, supporter, and community throughout Wales and beyond.  

The FAW is governed by a Board of Directors made up of an Independent Chair, the CEO, two Independent Non-Executives, the four Officers of the FAW and three elected Members. The FAW Board is responsible to the Shareholders of the FAW called the FAW Council. The Council is made up of elected and nominated representatives from Welsh Football. The FAW Council, with the FAW Executive, manages football related activities through a series of committees. The CEO has the responsibility to manage the business and all staff employed by the FAW.

Equal Opportunities

The Football Association of Wales strives to become a leading employer that reflects the communities of Wales while creating an inclusive, diverse and supportive workplace for all employees. As an equal opportunities employer, we welcome applications women and individuals who identify as LGBTQ+, Black, Asian, and Mixed-Heritage backgrounds.

Further to this the FAW are actively seeking to increase diversity within our workforce and have established a guaranteed interview scheme. We are committed to ensuring we recruit the best people on the objective basis of their skills, ability and experience.  We value the benefits of diversity at work and understand that diversity of perspective and experience can encourage respectful creativity, foster innovation and create opportunities for all.

Guaranteed Interview Scheme Application

We may offer a guaranteed interview to eligible applicants who wish to opt-in to this scheme.

To be eligible to apply via the Guaranteed Interview Scheme, you must either:

• Consider yourself to have a disability that substantially affects your ability to do normal daily activities, 

OR

• Be from/part of an ethnic group who do not identify as White British/English/Welsh/Scottish/ Northern Irish. 

To be guaranteed an interview under the scheme in your application you need to demonstrate that you meet the minimum qualifying criteria for the vacancy.

An application under the Guaranteed Interview Scheme is optional, therefore we require you to confirm you are eligible to apply and to confirm that you wish to opt into the scheme, by completing the application form found below, this form also provides further information on the scheme. You will then need to email the completed form to recruitment@faw.cymru once you have submitted your application. 

The principles of fair and open competition will apply, and appointments will be made on merit.

Disclosure and Barring Service (DBS) Check

This role, due to its nature, duties, and responsibilities, will be subject to the successful applicant undergoing a check by the DBS.

Application Process Timeline

• Deadline for applicants is Friday, 5 June 2026. Applications received after this date will not be considered. 
• If the FAW receive a high number of applications, we reserve the right to close the role early.   
• All applicants must have the right to work in the UK. 
• Applications must be supported by a letter detailing why the applicant is suitable for the role, and be accompanied with a current CV. 
• Please also complete the equality & diversity monitoring form here.
• Applications should be made here. 
• If you have any questions ahead of applying, please email recruitment@faw.cymru.  
• Interviews will be held in week commencing 29 June.