The Football Association of Wales is pleased to confirm Arena Projects as the Official Title Partner of the FAW Youth Cup.
It marks the first ever sponsorship of the competition, which will become known as the Arena Projects Youth Cup.
Arena Projects offer a range of services including event production and logistics, audience engagement, ceremonies and entertainment booking – already working alongside the FAW on a variety of events such as international matchdays, domestic cup finals and awards dinners.
The Arena Projects Youth Cup offers the chance of national glory for Under-18 sides across Wales, with Caernarfon Town lifting the trophy for the first time last season by triumphing 3-2 over The New Saints in the final.
Marcus Lawry, Arena Projects Co-Director, said: “We’re incredibly proud to continue our partnership with the FAW, and becoming title sponsor of the Youth Cup feels like a natural extension of our commitment to supporting the next generation of Welsh players.
“As Arena Projects approaches its fifth birthday, the FAW has been a hugely valued client from day one. It is a privilege to work alongside their amazing in-house teams, supporting a diverse programme of events and fan engagement activations as a Preferred Event Management Partner.
“The FAW continues to build Welsh football from the grassroots through to the international stage, with an authentic understanding of Welsh culture woven into everything they do. Cymru football is distinctive, inspiring and deeply rooted in its community and we’re incredibly proud to play a part in supporting its continued growth.”
Jack Sharp, FAW Head of Domestic Leagues, said: “We are delighted to have Arena Projects on board as the first ever title partner of the FAW Youth Cup, which is a real landmark moment in the competition’s history.
“We already have a strong relationship with the team at Arena Projects, who have significantly supported us in raising the profile of events across domestic football in recent years.
“Through this new element of the partnership, we have the opportunity to further increase the prestige of the Youth Cup and ensure that Finals are occasions to remember.”
