Digital bank Chase has today been announced as the Official Banking Partner of the Football Association of Wales.
Chase will be working with the Men’s, Women’s, Youth and Para National Teams, across a four-year period. The partnership will see the Chase logo appear on training kit worn by the Men’s and Women’s teams.
At the heart of the partnership, Chase will be supporting individuals across the U.K. from low income backgrounds by providing access to fully funded coaching qualifications and free learning tools, helping to develop transferable skills for life on and off the football pitch. More detail will be revealed when the programme is launched in the coming weeks.
The new partnership builds on Chase’s ongoing investment in community-based programmes, and extends JPMorgan Chase’s decades-long support for local communities in the U.K., where it employs over 22,000 people.
Through this sponsorship and Chase’s existing partnership with the National Literacy Trust, Chase aims to empower individuals by improving access to the resources and tools they need to unlock their potential and help build pathways towards future employment.
Chase will also be providing opportunities for customers to get closer to the national teams through memorable experiences at matches and training grounds.
Noel Mooney, CEO, from The FAW, said: “The FAW is incredibly excited to partner with Chase, who will help the nation develop important life skills and increase opportunities through the provision of access to fully funded coaching qualifications for people from low income backgrounds. Football is a powerful tool and we see the positive impact that it has on people throughout Cymru and with this fantastic new partnership we can reach even more people and communities to provide them with the skills to help us make Welsh football even stronger.”
Deborah Keay, U.K. Chief Marketing Officer at Chase, said: “Football has the unique ability to drive positive societal change, bringing together millions of people across every corner of the U.K. We are excited to be working with the Home Nations to use the power of football to support individuals and communities across England, Northern Ireland, Scotland, and Wales. We recognise there are barriers that can make obtaining coaching qualifications difficult for many. By supporting individuals with access to the right resources and tools they need to succeed, we can help people develop key life skills on and off the pitch that will have a positive impact on their lives.”
